REGISTER NOW FOR THIS MEMBER BENEFIT EVENT!

SPACE IS LIMITED!!!

April 28th, 2017

10:00-11:45 AM

Heritage Sandy Springs

Media Mastery: Representing Yourself, Your Association and Your Profession In the Media

10:00 to 11:15 am

Working with journalists is one of the easiest ways to increase your visibility and all of FPA’s. With an ever increasing news cycle and the onslaught of online news coverage, the time is right to learn what you can do to master working with the media to amplify your own exposure and the important role of financial planners.

Join the FPA of Georgia for Media Mastery, an interactive media training presentation with Ben Lewis, FPA’s Director of Public Relations. The training will walk you through the necessary skills and tactics for working with the media, including:

• How to best prepare for an interview to ensure it goes as smoothly as possible
• How to master the skills needed to perform at a high level during an interview
• How to display great poise when working with reporters
• How to protect your reputation when working with reporters

This training is required for any CFP® member of the FPA of Georgia chapter who wishes to be part of FPA MediaSource – the automated media query system that sends reporter queries to qualified FPA members.

Attending the training, but aren’t a member of FPA? Don’t worry! If you attend this training and become a member of FPA afterward, your attendance will satisfy the media training requirement* to participate in FPA MediaSource. Just become a member after the media training and start responding to reporter queries immediately!

*Note that FPA MediaSource is only open to members who are also CFP® professionals.

Let’s Get Social: 20 Awesome (I Think) Tips for Financial Planners from Financial Planners!

11:15 am to 11:45 am

Based largely on joint research on social media and thought leadership by FPA and LinkedIn, this brief presentation highlights some of the key findings from the research and the tips and tactics planners are using today to engage in social media for their businesses. Facebook, LinkedIn and Twitter shouldn’t be a mystery for planners today. This presentation will provide you with some easily implementable tactics that will jump start your use of social media in your business.

Your Presenter

With more than 20 years of public relations experience in financial services, non-profit, and government, Ben Lewis is able to use his experiences in helping FPA members learn how they can build long-lasting relationships with journalists. Prior to becoming the Director of Public Relations for FPA, Ben consulted for dozens of advisers and organizations across the country. He is also author of Perfecting The Pitch: Creating Publicity Through Media Rapport, which was released in 2007.

Admission is $10.00

Light snacks available